5 Simple Steps to Create Your Own Sportsbook

You've seen the ads and probably thought "if only I could run my own sportsbook like a FanDuel or a DraftKings, I'd be a billionaire by now".

You might not become a billionaire. These businesses have massive reach and are costly to run.

But creating your own online sportsbook is easier than you might think.

Let's explore what it takes below.

1. Finding the Right Partner

By "partner", we don't mean Johnny Bonecrusher down the street who can ensure all your players pay in a timely manner.

We are talking the perfect Pay Per Head.

These software providers offer everything from a customized website for your players to real time lines to hundreds of betting options to 24/7 customer support.  They even offer a live dealer casino.  And all of this costs just a few dollars per customer per week.  In the case of AcePerHead.com, it's as low as $3 per customer per week.

Working with a good partner can help you take advantage of these great features right away. And such a partner will have many years of experience, meaning they can answer any questions you have before you start down this road.

Long story short? Out of the five easy steps to creating a sportsbook site, finding the right partner is the most important step. Once you have a good partner in place, you can move on to getting your license.

2. Getting Your License

Running a sportsbook site is one of the most fulfilling jobs you can do. For some people, it’s a nice “side hustle.” Others manage to turn this into a full-time career.

Because it’s so fulfilling, you might wonder why more people aren’t setting up their own sportsbook sites. One reason for this is that you need to apply for an online gambling license in order to get started.

This can be a bit intimidating and confusing because you will likely need to get an offshore gambling license. This is necessary to help you take full advantage of your bookie business. But you’re going to need to follow the relevant country’s specific rules for obtaining and maintaining a license.

For example, many would-be bookies get gambling licenses from countries like the United Kingdom, Antigua, and Costa Rica. But those different countries all have their own specific rules for getting a license, including other initial costs. Be sure to do your research before deciding where you will get your license.

Most of the North American-facing sportsbooks outside of those that are state-regulated tend to be based in Costa Rica but hold licenses from other gaming jurisdictions like Antigua and Curacao.

3. Create a Sportsbook Site Online

Now that you’ve found a good partner and obtained your gambling license, it’s time to create the centerpiece of your new sportsbook business. We’re talking, of course, about creating your sportsbook website.

AcePerHead does all the web designing and hosting for you.  Take it from us, you'd be spending anywhere in the area of $10,000 plus per year (on the low end) to employ your own webmaster, tech crew and dedicated hosting.

4. Determine How You Will Get Paid

Let’s not mind words: if you’re creating a sportsbook site, it’s because you’re hoping to make some good money. And one of the most essential parts of starting this sportsbook business is figuring out how you are going to get paid.

If you were starting your business completely from scratch, this would mean figuring out which credit cards you’d take, whether you’d accept PayPal, and answering other major financial questions. However, working with a good Pay Per Head provider takes the guesswork out of your financial transactions.

For example, when you work with Ace Per Head, you and your players can use all major debit and credit cards. But they also accept different forms of cryptocurrency, including Bitcoin, Litecoin, Ethereum, and Stellar.  With Bitcoin crossing over the $100,000 price threshold this week, you know cryptocurrencies are the real deal and here to stay.

5. Time to Get (and Keep) Players

In some ways, creating a bookie site is like creating any other kind of business. That means it’s not enough to simply bring in your initial players. You also must create strategies to help retain those players and turn them into regular customers.

One way you can reward longtime players is by adding some additional features. For example, Ace Per Head makes it easy to add casino games to your website, including blackjack, craps, and roulette. This is a great way to keep players coming back to your site when they’re not making sports wagers.

You can also cultivate an e-mail mailing list. For example, try offering players something (such as a free eBook about winning sports bets) in exchange for their e-mail address. Then you can send out weekly updates that keep your website on their minds and keep them coming back for more.

Best of all, these loyal players you retain will tell their friends about your site. And they will be your brand ambassadors to help your business grow from month to month and year to year.